EVENTS
You’re busy — we get that. That’s why every SEFA event, whether in-person or online, is designed to give you maximum value out of every minute you invest.
2026 Fall National Sales Conference - Dallas, TX 75251
OCTOBER 13 - 16, 2026
Join us for our 3-day sales training event that delivers targeted hands-on education from our supplier partners. Build your partnerships and connect with others through networking opportunities, and be inspired to think creatively and discover best practices and strategies for selling in today’s market.
PLAN TO JOIN US FOR UPCOMING EVENTS
Our group of industry-leading dealers and suppliers thrive when collaboration is central to our partnership. This is why we are excited to bring you together for our 41st Annual Partnership Conference. As we power through 2027, SEFA continues to deliver on the promise of providing vital business services and game-changing technology solutions focused on strengthening you, our partners. At this Partnership Conference, we’ll engage and explore opportunities to move your business forward. ...
Every dealer has to be excited about the opportunities, tools, and thoughts of the future. I know that the Great Lakes team is happy to be associated with a SEFA team that is invested in our future together. Your focus, efforts and dedication are paying off.
