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UNLEASH THE POWER
OF TOGETHER

SEFA members can leverage their combined strength to create the kind of market presence otherwise available only to much larger organizations. In the increasingly competitive foodservice industry, our buying power and innovative services unleash the power of together.

COMPETE AS A MARKET LEADER

Compete as a Market Leader

Large companies leverage their buying power to get great deals. They also have whole departments of seasoned pros creating competitive advantages:

  • Accounting speeds up rebates.
  • HR manages training and benefits.
  • IT makes technology a strategic asset.
  • Marketing drives sales.

With SEFA, you have all that too.

VIEW OUR MEMBER BENEFITS

OUR DEALERS

As a SEFA dealer, you enjoy the many advantages of membership in an elite buying group, one operated with integrity, honesty and responsiveness. And we carefully screen our dealers, so your customers know they are working with a dealer held to highest standards of excellence.

VIEW DEALERS AND DEALER MAP
2024 Spring National Sales Conference

2024 Spring National Sales Conference - Rosemont, Illinois

MARCH 5 - 8, 2024

Join us for our 4-day sales training event that delivers targeted hands-on education from our supplier partners. Build your partnerships and connect with others through networking opportunities, and be inspired to think creatively and discover best practices and strategies for selling in today’s market.

LEARN MORE
VIEW ALL EVENTS

Your #1 resource for high-value, shareable, cross-channel intelligence curated by our team of experts.

NOVEMBER 28, 2023
Revolutionize Your Kitchen with CiBO+: The High-Speed, Energy-Efficient Oven

With the CiBO+, you’re investing in a sustainable, innovative solution for your kitchen. It’s not just an oven; it’s a promise of quicker, happier customers and flawless cook ...

NOVEMBER 21, 2023
Elevate the Dining Experience with Cal-Mil Artisan-Inspired Cocottes

Cal-Mil’s Artisan-Inspired Cocottes, thoughtfully designed in California and masterfully handcrafted in Mexico, are the perfect accessory to elevate your tabletop. ...

NOVEMBER 15, 2023
Behind the Bar with Krowne

Are you looking for new ideas to increase your beverage profits? Krowne has solutions that provide efficiency and profit opportunities for the bar business. ...

WHAT OUR COMMUNITY IS SAYING


SEFAPro training gives me the knowledge needed and the comfort level to help customers with their questions and recommend the right products for the task.
Andrea Banks
Restaurant Depot Midwest

Without SEFA, we may never have started any marketing initiatives, especially of the quality and caliber that SEFA’s resources provides. With the ever evolving digital and marketing platforms, having SEFA’s resources at your fingertips allows the dealership, no matter how small, to benefit from modern marketing initiatives. Moreover, the biggest value SEFA brings to the table is the human element!
Tracie Williams
Session Fixture Company, Inc.

I was hooked after my first SEFA National Sales Conference; the members were so passionate and willing to help others, I knew I was in the right spot.
Jamie Arguello
Grady’s Restaurant and Bar Supply

Throughout those years, I’ve been blessed with many wonderful experiences and relationships… none more rewarding and valuable than my association with SEFA. I’ve always been proud to share with people over the years how my relationship with SEFA is directly proportional to the quality of life my family has enjoyed. Thank you for continuing to nurture and develop an idea that's become a force.
Tony Riggan
AIMCO Equipment Company, LLC

Every dealer has to be excited about the opportunities, tools, and thoughts of the future. I know that the Great Lakes team is happy to be associated with a SEFA team that is invested in our future together. Your focus, efforts and dedication are paying off.
Marc Israel
Great Lakes Hotel Supply Co.
Johnson-Lancaster & Assoc, Inc.
FEATURED DEALER
Johnson-Lancaster & Assoc, Inc.

Johnson-Lancaster and Associates Inc. is one of the premier foodservice equipment contractors in the United States and the Caribbean. Three decades of industry experience, combined with our extensive team of knowledgeable professionals, enables our organization to skillfully handle even the largest and most complex commercial kitchen equipment or foodservice projects.

UNLEASH THE POWER
OF TOGETHER

JOIN SEFA