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UNLEASH THE POWER
OF TOGETHER

SEFA members can leverage their combined strength to create the kind of market presence otherwise available only to much larger organizations. In the increasingly competitive foodservice industry, our buying power and innovative services unleash the power of together.

COMPETE AS A MARKET LEADER

Compete as a Market Leader

Large companies leverage their buying power to get great deals. They also have whole departments of seasoned pros creating competitive advantages:

  • Accounting speeds up rebates.
  • HR manages training and benefits.
  • IT makes technology a strategic asset.
  • Marketing drives sales.

With SEFA, you have all that too.

VIEW OUR MEMBER BENEFITS

OUR DEALERS

As a SEFA dealer, you enjoy the many advantages of membership in an elite buying group, one operated with integrity, honesty and responsiveness. And we carefully screen our dealers, so your customers know they are working with a dealer held to highest standards of excellence.
VIEW DEALERS AND DEALER MAP
SEFA Spring National Sales Conference

SEFA Spring National Sales Conference - Tucson, AZ 85718

MARCH 7 - 10, 2023

Join us for hands-on education, sales training, and networking opportunities at this three-day training event. The industry’s top Dealers and Suppliers come together to connect, learn, and build a sales strategy for success.

LEARN MORE
VIEW ALL EVENTS

Your #1 resource for high-value, shareable, cross-channel intelligence curated by our team of experts.

JANUARY 11, 2023
Vollrath FlexVent™ Versatile Slide-In Cooking Unit with Downdraft Vent and Fire Suppression System

Bring all the action to the front of the house with Vollrath's FlexVent™. The Vollrath FlexVent™ versatile slide-in cooking unit with downdraft vent and fire suppression system ...

JANUARY 9, 2023
Impress Your Guests with Cal-Mil Merchandising Tables

Cal-Mil merchandising tables, both elegant and versatile, are perfect for creating an enhanced presentation at catered events or retail outlets. ...

JANUARY 4, 2023
School Kitchen Equipment and Solutions from Crown

School kitchen equipment from Crown helps operators consistently provide healthy food to students that has them coming back for more. ...

WHAT OUR COMMUNITY IS SAYING


Without SEFA, we may never have started any marketing initiatives, especially of the quality and caliber that SEFA’s resources provides. With the ever evolving digital and marketing platforms, having SEFA’s resources at your fingertips allows the dealership, no matter how small, to benefit from modern marketing initiatives. Moreover, the biggest value SEFA brings to the table is the human element!
Tracie Williams
Session Fixture Company, Inc.

I was hooked after my first SEFA National Sales Conference; the members were so passionate and willing to help others, I knew I was in the right spot.
Jamie Arguello
Grady’s Restaurant and Bar Supply

SEFAPro training gives me the knowledge needed and the comfort level to help customers with their questions and recommend the right products for the task.
Andrea Banks
Restaurant Depot Midwest

Every dealer has to be excited about the opportunities, tools, and thoughts of the future. I know that the Great Lakes team is happy to be associated with a SEFA team that is invested in our future together. Your focus, efforts and dedication are paying off.
Marc Israel
Great Lakes Hotel Supply Co.

Throughout those years, I’ve been blessed with many wonderful experiences and relationships… none more rewarding and valuable than my association with SEFA. I’ve always been proud to share with people over the years how my relationship with SEFA is directly proportional to the quality of life my family has enjoyed. Thank you for continuing to nurture and develop an idea that's become a force.
Tony Riggan
AIMCO Equipment Company, LLC
State Restaurant Equipment Company
FEATURED DEALER
State Restaurant Equipment Company

State Restaurant Equipment is known for and has been built upon, our outstanding reputation for quality, service, and strong business ethics. No matter what your needs, we assure you they will be meet with your best interest in mind. Whether remodeling or opening a new facility, State Restaurant Equipment Company is your link to success.

UNLEASH THE POWER
OF TOGETHER

JOIN SEFA