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UNLEASH THE POWER
OF TOGETHER

SEFA members can leverage their combined strength to create the kind of market presence otherwise available only to much larger organizations. In the increasingly competitive foodservice industry, our buying power and innovative services unleash the power of together.

COMPETE AS A MARKET LEADER

Compete as a Market Leader

Large companies leverage their buying power to get great deals. They also have whole departments of seasoned pros creating competitive advantages:

  • Accounting speeds up rebates.
  • HR manages training and benefits.
  • IT makes technology a strategic asset.
  • Marketing drives sales.

With SEFA, you have all that too.

VIEW OUR MEMBER BENEFITS

OUR DEALERS

As a SEFA dealer, you enjoy the many advantages of membership in an elite buying group, one operated with integrity, honesty and responsiveness. And we carefully screen our dealers, so your customers know they are working with a dealer held to highest standards of excellence.
VIEW DEALERS AND DEALER MAP
SEFA Fall National Sales Conference

SEFA Fall National Sales Conference - Rosemont, Illinois

OCTOBER 10 - 13, 2023

Join us for our 3-day sales training event that delivers targeted hands-on education from our supplier partners. Build your partnerships and connect with others through networking opportunities, and be inspired to think creatively and discover best practices and strategies for selling in today’s market.

LEARN MORE
VIEW ALL EVENTS

Your #1 resource for high-value, shareable, cross-channel intelligence curated by our team of experts.

MAY 17, 2023
Pitco Supreme Solstice Fryers - A Smart Choice

What if restaurants and foodservice operations could employ an innovative fryer to handle its time-consuming maintenance independently? What if these establishments could reduce la ...

APRIL 25, 2023
Crown Steam and Market Forge Gas Steam-Jacketed Kettles

The range of Steam-Jacketed Kettles offered by Crown Steam and Market Forge gives foodservice professionals the power to choose the best gas steam tilting kettle to meet the demand ...

APRIL 11, 2023
Forget Sheet Pan Racks: How to Increase Efficiency with the Cambro Food Pan Trolley

Forget Sheet Pan Racks. Cambro created a better way. The Cambro Food Pan Trolley is built for food pans and increases efficiency in operations. ...

WHAT OUR COMMUNITY IS SAYING


Without SEFA, we may never have started any marketing initiatives, especially of the quality and caliber that SEFA’s resources provides. With the ever evolving digital and marketing platforms, having SEFA’s resources at your fingertips allows the dealership, no matter how small, to benefit from modern marketing initiatives. Moreover, the biggest value SEFA brings to the table is the human element!
Tracie Williams
Session Fixture Company, Inc.

Every dealer has to be excited about the opportunities, tools, and thoughts of the future. I know that the Great Lakes team is happy to be associated with a SEFA team that is invested in our future together. Your focus, efforts and dedication are paying off.
Marc Israel
Great Lakes Hotel Supply Co.

SEFAPro training gives me the knowledge needed and the comfort level to help customers with their questions and recommend the right products for the task.
Andrea Banks
Restaurant Depot Midwest

I was hooked after my first SEFA National Sales Conference; the members were so passionate and willing to help others, I knew I was in the right spot.
Jamie Arguello
Grady’s Restaurant and Bar Supply

Throughout those years, I’ve been blessed with many wonderful experiences and relationships… none more rewarding and valuable than my association with SEFA. I’ve always been proud to share with people over the years how my relationship with SEFA is directly proportional to the quality of life my family has enjoyed. Thank you for continuing to nurture and develop an idea that's become a force.
Tony Riggan
AIMCO Equipment Company, LLC
Johnson-Lancaster & Assoc, Inc.
FEATURED DEALER
Johnson-Lancaster & Assoc, Inc.

Johnson-Lancaster and Associates Inc. is one of the premier foodservice equipment contractors in the United States and the Caribbean. Three decades of industry experience, combined with our extensive team of knowledgeable professionals, enables our organization to skillfully handle even the largest and most complex commercial kitchen equipment or foodservice projects.

UNLEASH THE POWER
OF TOGETHER

JOIN SEFA