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UNLEASH THE POWER
OF TOGETHER

SEFA members can leverage their combined strength to create the kind of market presence otherwise available only to much larger organizations. In the increasingly competitive foodservice industry, our buying power and innovative services unleash the power of together.


COMPETE AS A MARKET LEADER

Compete as a Market Leader

Large companies leverage their buying power to get great deals. They also have whole departments of seasoned pros creating competitive advantages:

  • Accounting speeds up rebates.
  • HR manages training and benefits.
  • IT makes technology a strategic asset.
  • Marketing drives sales.

With SEFA, you have all that too.


OUR DEALERS

As a SEFA dealer, you enjoy the many advantages of membership in an elite buying group, one operated with integrity, honesty and responsiveness. And we carefully screen our dealers, so your customers know they are working with a dealer held to highest standards of excellence.


SEFA Fall National Sales Conference

SEFA Fall National Sales Conference - Rosemont, Illinois

OCTOBER 10 - 13, 2023

Join us for our 3-day sales training event that delivers targeted hands-on education from our supplier partners. Build your partnerships and connect with others through networking opportunities, and be inspired to think creatively and discover best practices and strategies for selling in today’s market.

LEARN MORE

Your #1 resource for high-value, shareable, cross-channel intelligence curated by our team of experts.

MAY 17, 2023
Pitco Supreme Solstice Fryers - A Smart Choice

What if restaurants and foodservice operations could employ an innovative fryer to handle its time-consuming maintenance independently? What if these establishments could reduce la ...

APRIL 25, 2023
Crown Steam and Market Forge Gas Steam-Jacketed Kettles

The range of Steam-Jacketed Kettles offered by Crown Steam and Market Forge gives foodservice professionals the power to choose the best gas steam tilting kettle to meet the demand ...

APRIL 11, 2023
Forget Sheet Pan Racks: How to Increase Efficiency with the Cambro Food Pan Trolley

Forget Sheet Pan Racks. Cambro created a better way. The Cambro Food Pan Trolley is built for food pans and increases efficiency in operations. ...

WHAT OUR COMMUNITY IS SAYING

UNLEASH THE POWER
OF TOGETHER