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UNLEASH THE POWER
OF TOGETHER

SEFA members can leverage their combined strength to create the kind of market presence otherwise available only to much larger organizations. In the increasingly competitive foodservice industry, our buying power and innovative services unleash the power of together.


COMPETE AS A MARKET LEADER

Compete as a Market Leader

Large companies leverage their buying power to get great deals. They also have whole departments of seasoned pros creating competitive advantages:

  • Accounting speeds up rebates.
  • HR manages training and benefits.
  • IT makes technology a strategic asset.
  • Marketing drives sales.

With SEFA, you have all that too.


OUR DEALERS

As a SEFA dealer, you enjoy the many advantages of membership in an elite buying group, one operated with integrity, honesty and responsiveness. And we carefully screen our dealers, so your customers know they are working with a dealer held to highest standards of excellence.


2024 Spring National Sales Conference

2024 Spring National Sales Conference - Rosemont, Illinois

MARCH 5 - 8, 2024

Join us for our 4-day sales training event that delivers targeted hands-on education from our supplier partners. Build your partnerships and connect with others through networking opportunities, and be inspired to think creatively and discover best practices and strategies for selling in today’s market.

LEARN MORE

Your #1 resource for high-value, shareable, cross-channel intelligence curated by our team of experts.

NOVEMBER 28, 2023
Revolutionize Your Kitchen with CiBO+: The High-Speed, Energy-Efficient Oven

With the CiBO+, you’re investing in a sustainable, innovative solution for your kitchen. It’s not just an oven; it’s a promise of quicker, happier customers and flawless cook ...

NOVEMBER 21, 2023
Elevate the Dining Experience with Cal-Mil Artisan-Inspired Cocottes

Cal-Mil’s Artisan-Inspired Cocottes, thoughtfully designed in California and masterfully handcrafted in Mexico, are the perfect accessory to elevate your tabletop. ...

NOVEMBER 15, 2023
Behind the Bar with Krowne

Are you looking for new ideas to increase your beverage profits? Krowne has solutions that provide efficiency and profit opportunities for the bar business. ...

WHAT OUR COMMUNITY IS SAYING

UNLEASH THE POWER
OF TOGETHER