SEFA members can leverage their combined strength to create the kind of market presence otherwise available only to much larger organizations. In the increasingly competitive foodservice industry, our buying power and innovative services unleash the power of together.
COMPETE AS A MARKET LEADER

Large companies leverage their buying power to get great deals. They also have whole departments of seasoned pros creating competitive advantages:
- Accounting speeds up rebates.
- HR manages training and benefits.
- IT makes technology a strategic asset.
- Marketing drives sales.
With SEFA, you have all that too.
OUR DEALERS
As a SEFA dealer, you enjoy the many advantages of membership in an elite buying group, one operated with integrity, honesty and responsiveness. And we carefully screen our dealers, so your customers know they are working with a dealer held to highest standards of excellence.

2024 Spring National Sales Conference - Rosemont, Illinois
MARCH 5 - 8, 2024
Join us for our 4-day sales training event that delivers targeted hands-on education from our supplier partners. Build your partnerships and connect with others through networking opportunities, and be inspired to think creatively and discover best practices and strategies for selling in today’s market.
LEARN MORE