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CALENDAR OF EVENTS

2024 - Upcoming Events

MAR
05

2024 Spring National Sales Conference

Hyatt Regency O’Hare Chicago

Rosemont, Illinois

Join us for our 4-day sales training event that delivers targeted hands-on ed...

March 05 - 08

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APR
28

38th Annual Partnership Conference

The Broadmoor

Colorado Springs, CO

Our group of industry-leading dealers and suppliers thrive when collaboration...

April 28 - May 02

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SEP
11

2024 SEFA Executive Forum

Hyatt Centric French Quarter New Orleans

New Orleans, LA

Our Executive Forum brings the industry’s elite dealer executives together to...

September 11 - 13

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SEP
19

SEFAPro Celebration Trip

Aruba Marriott Resort & Stellaris Casino

Noord, Aruba

To qualify for the Celebration Trip all requirements must be met and submitte...

September 19 - 22

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NOV
05

2024 Fall National Sales Conference

Renaissance Phoenix Glendale Hotel & Spa

Glendale, AZ

Join us for our 3-day sales training event that delivers targeted hands-on ed...

November 05 - 08

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2025 - Upcoming Events

APR
27

39th Annual Partnership Conference

Hotel del Coronado

Coronado, CA

Dates are tentative and subject to change.

April 27 - May 01

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2026 - Upcoming Events

APR
19

40th Annual Partnership Conference

Fairmont Scottsdale Princess

Scottsdale, AZ

Our group of industry-leading dealers and suppliers thrive when collaboration...

April 19 - 23

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2023 - Past Events

NOV
15

SEFA 2023 MIK Training

Middleby Innovation Kitchens

Lewisville, TX

Join Middleby In Dallas At The Middleby Innovation Kitchens For a Hands-On Im...

November 15 - 16

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OCT
13

Host Milano - International Hospitality Exhibition

Fiera Milano

28, 20017 Rho

HostMilano is the international exhibition dedicated to the world of food ser...

October 13 - 17

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OCT
10

SEFA Fall National Sales Conference

Hyatt Regency O’Hare Chicago

Rosemont, Illinois

Join us for our 3-day sales training event that delivers targeted hands-on ed...

October 10 - 13

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OCT
09

SEFA Academy 2023

Hyatt Regency O’Hare Chicago

Rosemont, Illinois

SEFAPros will be exposed to a variety of relevant experts from both inside an...

October 09 - 10

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MAY
07

37th Annual Partnership Conference

Hyatt Regency Lost Pines Resort and Spa

Cedar Creek, TX

Our group of industry-leading dealers and suppliers thrive when collaboration...

May 07 - 11

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MAR
07

SEFA Spring National Sales Conference

Westin La Paloma

Tucson, AZ 85718

Join us for hands-on education, sales training, and networking opportunities ...

March 07 - 10

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FEB
01

The NAFEM Show 2023

Orange County Convention Center

Orlando, FL 32819

The NAFEM Show is the only show 100 percent dedicated to the foodservice equi...

February 01 - 03

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2022 - Past Events

OCT
12

SEFA Fall National Sales Conference

Hyatt Regency O’Hare Chicago

Rosemont, Illinois

We're back in Chicago! Join us for our 3-day sales training event that delive...

October 12 - 15

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JUN
21

Virtual Training Event

SEFA

Schaumburg, IL

We are excited to offer you the the first-ever Virtual Training Conference fr...

June 21 - 23

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APR
25

36th Annual Partnership Conference

La Quinta Resort & Club

La Quinta, CA

Our group of industry-leading dealers and suppliers thrive when collaboration...

April 25 - 29

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MAR
08

SEFA Spring National Sales Conference

Embassy Suites Dallas Frisco

Frisco, TX

At this years SEFA Spring NSC, we’ll have trainers from over 45 of the indust...

March 08 - 11

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FEB
09

SEFA Executive Forum

Hyatt Regency Dallas Frisco

Frisco, TX

Our Executive Forum brings the industry’s elite dealer executives together to...

February 09 - 11

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JAN
20

SEFAPro Celebration Trip

Grand Hyatt Baha Mar

Nassau, The Bahamas

To qualify for the Celebration Trip all requirements must be met and submitte...

January 20 - 23

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2021 - Past Events

NOV
17

Team Max Webinar

Virtual

Team max webinar event description

November 17 • 12:00:AM CST

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OCT
19

Team Max Webinar

Virtual

Team max webinar event description

October 19 • 12:00:AM CST

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OCT
13

SEFA Fall National Sales Conference

Hyatt Regency O’Hare Chicago

Rosemont, Illinois

At this years SEFA Fall NSC, we’ll have trainers from over 45 of the industry...

October 13 - 16

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OCT
11

SEFA Academy

Chicago Marriott Schaumburg

Schaumburg, IL

SEFAPros will be exposed to a variety of relevant experts from both inside an...

October 11 - 13

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SEP
20

Team Max Webinar

Virtual

Team max webinar event description

September 20 • 12:00:AM CST

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JUN
06

35th Annual Partnership Conference

JW Marriott Marco Island Beach Resort

Marco Island, FL

The Annual Partnership Conference brings together our members..

June 06 - 10

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MAR
15

SEFA Spring National Sales Conference

Virtual

At this years SEFA Spring NSC, we’ll have trainers from over 45 of the indust...

March 15 - 19

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2020 - Past Events

AUG
31

2020 Virtual Awards Celebration

Virtual

Arguably one of our group’s best attributes is our sense of community, which ...

August 31 - September 03

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