EVENTS

You’re busy — we get that. That’s why every SEFA event, whether in-person or online, is designed to give you maximum value out of every minute you invest.


2024 Fall National Sales Conference

2024 Fall National Sales Conference - Glendale, AZ

NOVEMBER 5 - 8, 2024

Join us for our 3-day sales training event that delivers targeted hands-on education from our supplier partners. Build your partnerships and connect with others through networking opportunities, and be inspired to think creatively and discover best practices and strategies for selling in today’s market.


PLAN TO JOIN US FOR UPCOMING EVENTS

JANUARY 28 - 30, 2025
2025 SEFA Executive Forum

Our Executive Forum brings the industry’s elite dealer executives together to sharpen their leadership skills and expand their organizational knowledge while learning from their peers and from diverse, recognized business leaders. Targeted to SEFA Dealer principals and their leadership teams, this event will include content focused on helping our Members Buy Better, Sell Better, and Run their Businesses Better. ...

FEBRUARY 26 - 28, 2025
The NAFEM Show 2025

The NAFEM Show takes place Feb. 26-28, 2025, Georgia World Congress Center, Atlanta, where you’ll discover a world of foodservice equipment and supplies opportunities. With miles of products to explore and people to meet, you’ll find the insights, technologies and solutions to inspire your next success story. With a wide array of products for food preparation, cooking, storage and table service on display, the show is a one-stop-shop for commercial foodservice E&S purchasing decision-makers. ...

APRIL 1 - 4, 2025
2025 Spring National Sales Conference

Join us for our 4-day sales training event that delivers targeted hands-on education from our supplier partners. Build your partnerships and connect with others through networking opportunities, and be inspired to think creatively and discover best practices and strategies for selling in today’s market. ...


I was hooked after my first SEFA National Sales Conference; the members were so passionate and willing to help others, I knew I was in the right spot.
Jamie Arguello
Grady’s Restaurant and Bar Supply

CELEBRATING PAST EVENTS

IMAGE GALLERIES & SPEAKER PRESENTATIONS

2024
38th Annual Partnership Conference
The Broadmoor • Colorado Springs
2023
37th Annual Partnership Conference
Hyatt Regency Lost Pines Resort & Spa: Texas Hill Country
SEFA Academy 2023
Hyatt Regency O'Hare Chicago
SEFA Fall National Sales Conference
2022
36th Annual Partnership Conference
La Quinta Resort & Club
2021
35th Annual Partnership Conference
JW Marriot Marco Island Beach Resort
2020
2020 Virtual Awards Celebration
Virtual