EVENTS
You’re busy — we get that. That’s why every SEFA event, whether in-person or online, is designed to give you maximum value out of every minute you invest.

SEFA Fall National Sales Conference - Rosemont, Illinois
OCTOBER 12 - 15, 2022
We're back in Chicago! Join us for our 3-day sales training event that delivers targeted hands-on education from 40 supplier partners. Build your partnerships and connect with others through networking opportunities, and be inspired to think creatively and discover best practices and strategies for selling in today’s market.
PLAN TO JOIN US FOR UPCOMING EVENTS

The NAFEM Show is the only show 100 percent dedicated to the foodservice equipment and supplies that move your business forward. With industry-leading exhibitors, groundbreaking products, endless educational opportunities and countless connections – there’s no limit to what’s possible when you attend. ...
Without SEFA, we may never have started any marketing initiatives, especially of the quality and caliber that SEFA’s resources provides. With the ever evolving digital and marketing platforms, having SEFA’s resources at your fingertips allows the dealership, no matter how small, to benefit from modern marketing initiatives. Moreover, the biggest value SEFA brings to the table is the human element!