EVENTS
You’re busy — we get that. That’s why every SEFA event, whether in-person or online, is designed to give you maximum value out of every minute you invest.
2026 Fall National Sales Conference - Dallas, TX 75251
OCTOBER 13 - 16, 2026
Join us for our 3-day sales training event that delivers targeted hands-on education from our supplier partners. Build your partnerships and connect with others through networking opportunities, and be inspired to think creatively and discover best practices and strategies for selling in today’s market.
PLAN TO JOIN US FOR UPCOMING EVENTS
Our group of industry-leading dealers and suppliers thrive when collaboration is central to our partnership. This is why we are excited to bring you together for our 41st Annual Partnership Conference. As we power through 2027, SEFA continues to deliver on the promise of providing vital business services and game-changing technology solutions focused on strengthening you, our partners. At this Partnership Conference, we’ll engage and explore opportunities to move your business forward. ...
Throughout those years, I’ve been blessed with many wonderful experiences and relationships… none more rewarding and valuable than my association with SEFA. I’ve always been proud to share with people over the years how my relationship with SEFA is directly proportional to the quality of life my family has enjoyed. Thank you for continuing to nurture and develop an idea that's become a force.
