EVENTS

You’re busy — we get that. That’s why every SEFA event, whether in-person or online, is designed to give you maximum value out of every minute you invest.


2024 Spring National Sales Conference

2024 Spring National Sales Conference - Rosemont, Illinois

MARCH 5 - 8, 2024

Join us for our 4-day sales training event that delivers targeted hands-on education from our supplier partners. Build your partnerships and connect with others through networking opportunities, and be inspired to think creatively and discover best practices and strategies for selling in today’s market.


PLAN TO JOIN US FOR UPCOMING EVENTS

APRIL 28 - 2, 2024
38th Annual Partnership Conference

Our group of industry-leading dealers and suppliers thrive when collaboration is central to our partnership. This is why we are excited to bring you together for our 38th Annual Partnership Conference. As we power through 2024, SEFA continues to deliver on the promise of providing vital business services and game-changing technology solutions focused on strengthening you, our partners. At this Partnership Conference, we’ll engage and explore opportunities to move your business forward. ...

SEPTEMBER 11 - 13, 2024
2024 SEFA Executive Forum

Our Executive Forum brings the industry’s elite dealer executives together to sharpen their leadership skills and expand their organizational knowledge while learning from their peers and from diverse, recognized business leaders. Targeted to SEFA Dealer principals and their leadership teams, this event will include content focused on helping our Members Buy Better, Sell Better, and Run their Businesses Better. ...

NOVEMBER 5 - 8, 2024
2024 Fall National Sales Conference

Join us for our 3-day sales training event that delivers targeted hands-on education from our supplier partners. Build your partnerships and connect with others through networking opportunities, and be inspired to think creatively and discover best practices and strategies for selling in today’s market. ...


Without SEFA, we may never have started any marketing initiatives, especially of the quality and caliber that SEFA’s resources provides. With the ever evolving digital and marketing platforms, having SEFA’s resources at your fingertips allows the dealership, no matter how small, to benefit from modern marketing initiatives. Moreover, the biggest value SEFA brings to the table is the human element!
Tracie Williams
Session Fixture Company, Inc.

CELEBRATING PAST EVENTS

IMAGE GALLERIES & SPEAKER PRESENTATIONS

2023
37th Annual Partnership Conference
Hyatt Regency Lost Pines Resort & Spa: Texas Hill Country
SEFA Academy 2023
Hyatt Regency O'Hare Chicago
SEFA Fall National Sales Conference
2022
36th Annual Partnership Conference
La Quinta Resort & Club
2021
35th Annual Partnership Conference
JW Marriot Marco Island Beach Resort
2020
2020 Virtual Awards Celebration
Virtual