SEFA’s commitment to training dealer salespeople is paramount to our success. The SEFAPro Training program has rightly earned its reputation as the best in the industry. It brings the top DSRs face-to-face with top representatives from the best Suppliers in the industry and provides a top-quality training experience that results in proven success. It’s the SEFAPro program’s mission to develop industry leaders.

SEFA holds two National Sales Conferences each year in March and October respectively. During these intense 4-day events, SEFAPros go through two different training formats. Over the first day and a half the DSRs experience coaching sessions that start with a 2-hour session with their Supplier Coach of choice. After that they spend 90 minutes with five different Suppliers. Over the second day and a half, the trainees will see 12 different Suppliers for 30 minutes each. In total each SEFAPro will experience 16 hours of industry-leading training in three days. Throughout the conference the DSRs will train alongside peers from dealerships across the country.

SEFA Academy is the industry’s best professional development conference. During these three day events, which are held every 18 months, attendees will experience a variety of learning opportunities. Covering topics ranging from high-level sales skills to kitchen design, the speakers and workshops at SEFA Academy provide knowledge for every attendee.

SEFA Executive Forum is where the industry’s elite dealer executives go to sharpen their leadership skills and expand their organizational knowledge while learning from keynote speakers and their peers. This event, held every 18 months, is an intense 2-day learning opportunity for the newest executive, most experienced dealer principal, and every top-level manager in between.

SEFA offers upwards of 20 training webinars annually. Each 45-minute webinar features a single manufacturer and provides our Dealers with a unique training platform for their sales team. We also record the webinars and make them available for future reference in our Training Webinar Library.