Back to top


This Privacy Policy describes SEFA’s (“us”, “we”, or “our”) policies on the collection, use, and disclosure of your information when visiting  We use your personal information only for providing and improving the site. By using the site, you agree to the collection and use of information in accordance with this Policy.

SEFA respects your privacy and is committed to protecting it through our compliance with this policy.

When you visit our Website, we may collect the following data to better understand your needs, improve our services, provide you with information you request from us, and to conduct legitimate business operations. We do not share or disclose your information, except to authorized third parties with your consent.

Please note that this Policy does not govern the collection and use of information by companies we do not control or manage. If you visit a website that we link to, please ensure to visit their respective Privacy Policies. This includes but is not limited to our meeting registration platform; Bridge, our Learning Management Platform which houses Specs; SEFA’s social media channels; and any websites belonging to SEFA Members or Suppliers.

Information You Provide to Us

While using our Website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name, company, email address, and phone number.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, specifically:

•    Usage Information. As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your access to and use of the Website, including: traffic data, location data, logs, referring/exit pages, date and time of your visit to our Website, error information, browsing actions, and patterns, and other communication data and the resources that you access and use on or through the Website.

•    Device Information. Information about your computer and Internet connection, specifically your IP address, operating system, browser type, device identifiers, device model, device carrier information, and application version information.

The technologies we use for this automatic data collection may include:

•    Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. On your computer, you may refuse to accept browser cookies by activating the appropriate setting on your browser, and you may have similar capabilities on your mobile device in the preferences for your operating system or browser. Unless you have adjusted your browser or operating system setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

•    Web Analytics Services. We may use certain web analytics services, for example, Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of our Website. Google Analytics uses cookies to help our Website analyze how users use the site. You can find out more about how Google uses data when you visit our Website by visiting “How Google uses data when you use our partners' sites or apps”, (located at

Personal Information We Receive From Other Sources

Certain areas of the SEFA website are guarded and only accessible to partners of SEFA. We may receive limited personal information (including but not limited to your email address, name, company, etc.) from your employer or other authorized third party to set up your user account on Where this is the case the third party will be responsible for obtaining the relevant consents from you to ensure you are happy with the ways in which your Personal Information will be used.

Our Security Measures and Information About Data Deletion

We take steps to protect your Personal Information from unauthorized access and against unlawful processing or damage. Where you have chosen a password which allows you to access certain parts of the Website, you are responsible for keeping this password confidential. We advise you not to share your password with others. The data we collect from you will be stored for no longer than necessary.

Unsubscribe or Opt-Out

All users and visitors to our website have the option to discontinue receiving communications from us by way of email or newsletters. An unsubscribe button can be found in every electronic newsletter from SEFA, or please let any SEFA staff member know directly via email.

Changes to this Privacy Policy

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy, please contact