Noe Ayala, Jean’s Restaurant Supply, Corpus Christi, TX

Some people are just born for this industry.

Noe Ayala got his start in the foodservice industry in 1986 as a part time dishwasher while attending college. What started as a part time job, ended up being a significant part of his career and the launch into the industry he loves.  He worked his way up to become the GM of the restaurant. He takes pride in the fact that he worked for 25 years at the #1 store in the franchise. That’s a lot of foodservice experience!

Noe made a couple of career changes before joining Jean’s Restaurant Supply.   He was a sales rep for a foodservice company for three years and held the position of district manager/sales for a pizza franchise program for eight years.

Sometimes you find an opportunity that you have prepared for your whole life.

After gaining experience on multiple levels of the foodservice industry and developing a true passion and understanding for operations, Noe found his place at Jean’s Restaurant Supply.  He has been with Jean’s for two years and he loves it.

“The best part of my position is having the opportunity to provide knowledge to our customers and provide ways to help them become more efficient and profitable,” says Ayala.  Noe is dedicated to Jean’s customers and sincerely enjoys contributing to their success. “My motivation and passion is right in line with what our boss, David Mostaghasi, has taught us about our role to our customers. It can be best illustrated in our vision statement which is, to provide the knowledge to our customers (and employee’s) so that success is the only option.” says Ayala.

Noe enjoys his role of working with customers on new projects, helping them with equipment replacements, updates, installations, and consulting with owners of completely new restaurants. “We include layout and design services through our CAD department and we coordinate with contractors to verify equipment set up and make sure all utilities are in place.  We handle the final installations of hoods, walk-ins, and other equipment purchased.  Basically, we are there throughout the project and stay until the exciting and successful opening of the new restaurant.  Our goal is to build relationships that last a lifetime,” says Ayala.   

The combination of knowledge and passion is very powerful.

Noe is successful in the SEFAPro program.  In fact, he recently earned and attended the NAFEM SEFAPro Celebration trip.  He is grateful for the training opportunities he receives from Jean’s and through the SEFAPro  program. “It’s true, Knowledge is Power.  When you are able to show your passion for what you do and back it up with knowledge, it makes your job much easier and a lot more gratifying. I don’t see my job as selling, I look at my role as an opportunity to serve the customer and help them succeed,” says Ayala.

An example of Noe’s desire to educate and share his knowledge, is the following message he wanted to share with fellow SEFAPros and SEFA Dealer sales reps. “SEFA provides many opportunities to assist you in product knowledge and personal growth. They strive to help in any way they can to set you up for success.  At the SEFA Conferences, you have the opportunity to get to know the leading manufacturers in the industry and receive hands-on equipment training. You also get the benefit of meeting people just like you, with a passion for the industry and willingness to help. As I’ve heard many times through SEFA, we are family,” says Ayala.

We asked Noe who has inspired him to be so successful and genuine.  He told us the answer to that question is his Mom.  “From the beginning, my mom first taught me to thank the Lord first in everything.  She taught me to be respectful to everyone and to be a person of integrity and honesty.  She also taught me how to work hard and always do things right and to the best of my ability,” says Ayala.

Noe lives in Corpus Christi with his beautiful wife of 16 years, Lisa. They have five wonderful children, Noe, Chloe, Ethan, London, and Victoria.  He enjoys Nascar and football, as long as the football team is the Dallas Cowboys.  Noe has been known to play a full contact game of football on occasion. Most of all, he enjoys his time with his family. “My free time is spent supporting my two daughters (still at home), as a Cheer Dad and at their sporting events,” says Ayala.

SEFA is proud to recognize Noe as Featured SEFAPro.  He is genuine and sincere. He brings talent and expertise to the table while maintaining an intelligent focus and passion for the industry. Noe is dedicated and loyal to Jean’s and their customers. The love he has for his family, along with his desire to help others and build successful professional relationships, speaks volumes about his character. Congratulations, Noe!