News & Events

The 26th Annual Partnership Conference
SEFA is proud to have hosted its 26th Annual Partnership Conference, April 29th – May 3rd, 2012 at the Hyatt Regency Lost Pines Resort & Spa. Click here for a summary of the conference. A special congratulations to Instawares, the 2011 Member of the Year. You can view the rest of the winners by clicking here. For photo galleries from the conference, visit the SEFA Facebook page and click on your album of choice.

Training Videos
Make sure you check out our New Video and Training Library on the SEFAPro website.  The 100 plus 2-3 minute videos are organized by category and by manufacturer.  You will also find some 15-20 minute training sessions from our National Sales Conferences.  We will be adding training videos on a regular basis, so check back often.