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SEFA Blogs

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SEFA Pro Website

Learn about our exclusive training program for dealer sales professionals. Already a SEFA Pro? Login today for the latest Pro news.

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Reference Guide


Browse our catalog of Foodservice equipment and supplies, recipes, tips and more.

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Search our online product database of foodservice equipment and supplies.

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SEFA Flyers

Follow the link below to see the current SEFA Flyers.

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SEFA Congratulates Newest Level 7 SEFAPros
Jeff Dellon, Director of Sales & Marketing at H. Weiss in Armonk, NY, and Cheryl Fichera, Equipment Specialist at Jordano's in Santa Barbara, CA have reached Level 7 SEFAPro status. Level 7 is the ultimate achievement in the SEFAPro program. It's reached through sustained excellence and commitment to the SEFAPro training program. Dellon and Fichera are the fourth and fifth SEFAPros, respectively, to achieve this noteworthy status.

SEFA April 2014 Annual Partnership Conference and Awards Banquet
Registration is now open for the April 2014 Annual Partnership Conference and Awards Banquet at the Hyatt Regency Resort & Spa at Gainey Ranch in Scottsdale, AZ. The event, to take place from April 27 - May 1, will be a great opportunity to start and build on existing professional relationships and will be highlighted by the SEFA 28th Annual Awards Banquet. Click here for event information and to register.

News & Events

Steve Lettero named April Featured SEFAPro Congratulations to Steve Lettero from PJP for being named the April 2014 Featured SEFAPro.

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videobutton-1Training Videos
Make sure you check out our New Video and Training Library on the SEFAPro website.  The 100 plus 2-3 minute videos are organized by category and by manufacturer.  You will also find some 15-20 minute training sessions from our National Sales Conferences.  We will be adding training videos on a regular basis, so check back often.

SEFA Photo Gallery
Click on the event below to browse through SEFA's photo albums.
April 2012 Annual Partnership Conference

es_partnerbuttonENERGY STAR
Congratulations to SEFA Manufacturers ITW Food Equipment Group-North America (Traulsen, Vulcan), Manitowoc Foodservice and Scotsman Ice Systems for being recognized by Energy Star for their contributions in reducing energy consumption.
SEFA is a dedicated ENERGY STAR Partner. See how you can become an ENERGY STAR partner too.…more

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