News & Events

Registration is now Open! SEFA is proud to host our 26th Annual Partnership Conference, April 29th – May 3rd, 2012 at the Hyatt Regency Lost Pines Resort & Spa. Click here for more details and to register.
Executive Forum 2012 SEFA held its annual Executive Forum from January 22-24 in Nashville, TN. The event featured several informative and educational presentations accompanied by some insightful breakout sessions. Click here for a full review of events from Executive Forum 2012.
March 11-14, 2012 - Houston, TX Join us in Houston, Texas for SEFA's March 2012 National Sales Conference. Click here for more details and to register now! Don't miss this opportunity to gain valuable product knowledge.
February 8-11, 2012 - Carefree, AZ Learn to separate yourself from your competition at SEFA Academy 2012. Click here for meeting details and to register for this empowering and educational meeting.
Training Videos Make sure you check out our New Video and Training Library on the SEFAPro website. The 100 plus 2-3 minute videos are organized by category and by manufacturer. You will also find some 15-20 minute training sessions from our National Sales Conferences. We will be adding training videos on a regular basis, so check back often.
SEFA Photo Gallery Click on the event below to browse through SEFA's photo albums. October 2011 National Sales Conference April 2011 Annual Partnership Conference Luau April 2011 Annual Parternship Conference Networking Events Archives
ENERGY STAR Congratulations to SEFA Manufacturers ITW Food Equipment Group-North America (Traulsen, Vulcan), Manitowoc Foodservice and Scotsman Ice Systems for being recognized by Energy Star for their contributions in reducing energy consumption. SEFA is a dedicated ENERGY STAR Partner. See how you can become an ENERGY STAR partner too.…more

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