SEFA, Supply and Equipment Foodservice Alliance, is a network of America's leading foodservice equipment and supply dealers and manufacturers. The SEFA website offers you access to the leading foodservice equipment and supply dealers and manufacturers, sales promotions, tips of the trade and information on the latest trends in the foodservice industry.

SEFA's 22nd Annual Partnership Conference was a huge success! Held April 13-17 in Coeur d'Alene, Idaho, the Conference brought the SEFA family together to celebrate and to build and strengthen partnerships.

The week was full of many memorable moments. Among the highlights were the Welcome Reception, our networking events including golf, wine tasting at Arbor Crest Wine Cellars, and clay shooting at the Double Barrel Ranch, SEFA's Annual Awards Banquet, and a boat cruise on beautiful Lake Coeur d'Alene.

Click here to view photos from the conference.

Thanks to all who helped make the week a huge success!

Member of the Year is the highest honor a SEFA Dealer can earn. This year's winner was Smith & Greene Company Kent, WA. Accepting the award were Garrett Mullen, Lloyd Warnes and Stephanie Otis.

Shown in photo from left: Stephanie Otis, Lloyd Warnes, Tedde Reid and Garrett Mullen.

Supplier of the Year is the highest honor a SEFA Supplier can earn. Being selected by the entire SEFA membership base makes it even more special. This year's winner, Hatco Foodservice Equipment, is a leader. They are known for new products, training expertise, and their continued commitment to excellence. Accepting the honor were Dave Rolston, Rick Anger and Mark Ecker.

Shown in photo from left: Jim Reid, Tedde Reid, Rick Anger, Mark Ecker and Dave Rolston.

Register now to attend SEFA Academy, September 10-13, 2008 in Scottsdale, AZ. SEFA Academy is a comprehensive training session for dealer professionals to strengthen selling skills, expand knowledge and increase selling and communication effectiveness. This event has something for principals, sales professionals, management personnel, buyers and project managers. Registration and agenda are now online. Don't miss this opportunity to invest in your career!

We are excited to announce the launch of the SEFA Pro website! Created exclusively for SEFA Pro candidates this site is your source for:

* Program details
* Requirements
* Testimonials
* Forms
* Registration information
* Important links
* News & Photos
* And more!

Log in today using your SEFA username and password and find out everything you wanted to know about the SEFA Pro training program. Who knows, you, or someone you know, may be our first featured SEFA Pro!

SEFA Pro, Where Knowledge Produces Results!

SEFA news at your fingertips! Read the latest edition of SEFA Synergy! If you have news you'd like us to include in our next issue please submit it to chris@sefa.com.

Click here to download our latest issue!

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Stay informed about SEFA suppliers, new products, SEFA events and information, sales tips and much more by receiving our quarterly email newsletter! Fill out this form to receive all this exciting and valuable information!

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