sefansc
October 7 - 10, 2009
Crowne Plaza Philadelphia/Cherry Hill
Cherry Hill, NJ

Meeting Information:

Coaching Sessions will be held on Thursday, October 8th.

An important meeting will be held for all Coaches on Wednesday evening, October 7th at 5:30pm at the Crowne Plaza in Grand Ballroom A, followed by a reception where you will meet your Thursday team. After the reception, teams will join their Coaches for dinner. Dinner should be used to encourage your Champions to review opportunities, successes, or challenges they’ve had with your line. In this way, you can address any of these things the next day.

On your coaching day, you will have a private room with approximately 10 - 14 dealer salespeople from different dealerships. You will have 3 hours that morning to create “Champions” of your line. Keep in mind that you are NOT SELLING these people on your line; you are TRAINING them to sell your line.

After lunch, you will return to your training room while your “Champions” rotate to see sales presentations from the other Coaches. The “Champions” of the other lines will rotate to see your 20-minute sales presentation. This format will allow you to not only make “Champions” of the 10 - 14 dealer salespeople in your group, but also present to the other dealer salespeople in attendance.  When your original “Champions” rotate back to you, the SEFA staff will review with them what they’ve learned.  We require that all Champions participate.

Notice that, for your convenience, we have included a list of nearby restaurants to the documentation available on our website. Also, the dress code for the Conference is business casual.