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SEFA Academy
February 8-11, 2012
Carefree, AZ

Agenda
Wednesday, February 8, 2012

12:00pm Registration - Cholla Foyer
1:00pm - 2:00pm Industry Visionary - John Nackley, President, InterMetro Industries - Cholla Ballroom
2:00pm - 2:30pm Break - Cholla Foyer
2:30pm - 4:30pm SEFA Social Media Workshop - Matt Kurnick, SEFA - Cholla Ballroom
6:00pm Dinner & Networking at Hotel - Stagecoach Pass
Thursday, February 9, 2012

7:00am - 8:00am Breakfast - Mesquite South
8:00am - 9:30am Emotional Intelligence and Sales Results - Colleen Stanley, SalesLeadership, Inc. - Cholla Ballroom
9:30am - 9:45am Break - Cholla Foyer
9:45am - 10:15am Optimism, Beliefs and Attitudes - Colleen Stanley, SalesLeadership, Inc. - Cholla Ballroom
10:15am - 12:00pm Expectations - 'Teeing Up' the Sales Call - Colleen Stanley, SalesLeadership, Inc. - Cholla Ballroom
12:00pm - 1:30pm     
Lunch - Sunset Terrace
1:30pm - 4:30pm The Prospect's Story - 'The Sales Street Journal' - Colleen Stanley, SalesLeadership, Inc. - Cholla Ballroom
2:30pm - 2:45pm Break - Cholla Foyer
5:30pm - 7:00pm
Reception and Team Building Activity at Hotel - Stagecoach Pass
7:00pm - 9:30pm
Dinner at the Hotel - Stagecoach Pass
Friday, February 10, 2012

7:00am - 8:00am Breakfast - Mesquite South
8:00am - 9:00am Interview with an Industry Expert - Cholla Ballroom
9:00am - 9:30am Break - Cholla Foyer
9:30am - 11:30am Breakout Session #1
- Commercial Kitchen Ventilation Systems - Part 1 - Ironwood
- Dock-to-Dining - Palo Verde I, III, IV
- SEFA Hands-On Marketing - Ocotillo
11:30pm - 1:00pm Lunch - Sunset Terrace
1:00pm - 3:00pm Breakout Session #2
- Commercial Kitchen Ventilation Systems - Part 2 - Ironwood
- Basic Refrigeration - Palo Verde II
- Tabletop - Cholla Ballroom
3:00pm - 3:30pm Break - Cholla Foyer
3:30pm - 5:30pm Group Project - Cholla Ballroom
5:30pm Networking Reception followed by dinner on your own - Kachina Courtyard
Saturday, February 11, 2012
7:00am - 8:00am Breakfast - Mesquite South
8:00am - 9:15am Maximizing Your Efforts with Reps, Mike McGuire, Vice President, MAFSI - Cholla Ballroom
9:15am - 9:30am Break - Cholla Foyer
9:30am - 10:00am Take-Aways - Cholla Ballroom
10:00am - 11:00am The Road to Success, Mike Mantel, President & CEO, Living Water International - Cholla Ballroom