How The Conference Works For the Dealer:

The 24th Annual Partnership Conference will be held April 25 – 29, 2010 beginning with our Annual Dealer Meeting on Sunday, April 25th from 2:00 pm to 6:00 pm followed by a Welcome Reception & Dinner that evening.

SESSION 1 will be held on Monday, April 26th from 7:45 am to 5:25 pm followed by a short reception and Tuesday, April 27th from 7:40 am to 12:00 pm.  Monday evening will be open to give you a chance to spend time with specially selected Suppliers or friends.  Tuesday afternoon has been set-aside for Networking.

Our 24th Annual Awards Celebration will be held on Tuesday evening at 6:30 pm, April 27th.

SESSION 2 will be held on Wednesday, April 28th from 8:00 am to 5:40 pm and Thursday, April 29th from 7:40 am to 12:00 pm.  Wednesday evening we have an especially fun night planned. Enjoy a reception and dinner around La Costa’s lovely Garden Pool.

You are required to participate in the Annual Dealer Meeting, both Session 1 & Session 2 and to attend the 24th Annual Awards Celebration held on Tuesday evening.  We encourage you to choose a Tuesday afternoon networking activity to participate in as well.  There are several tremendous activities to choose from.

Conference Format:
Each Supplier will have a table.  The Suppliers will remain at their tables, and each Dealer will rotate from table to table in designated order.  Each session will be 10 minutes in duration.

During the Sessions, Tedde, Jim, Tom and our Marketing Team will have a place in the rotation order to visit with each Member.

At the Conference, we will define ways to build profitable business together.  Your visit with each supplier will help strengthen the partnership.  In order to get the most out of your time with each Supplier, we suggest you do the following:

·      Review your purchasing activity from each Supplier.

·      Identify any issues, projects, etc., that need to be reviewed with individual Suppliers.

·      Check to see if there are any rep situations that need to be reviewed.

·      Have your "Conference Specials" orders prepared, along with any questions or additions to orders you place before you get to La Costa.

·      Review your company’s survey evaluations for each Supplier to be sure you have satisfactorily resolved all issues prior to the start of the conference.

·      Use the time with each Supplier strategizing ways to grow your business and strengthen your relationship.

Since each Dealer will see each Supplier and vice-versa, it is critical that you prepare ahead of time for meeting with each Supplier and that all parties adhere to the rotation schedule.  Your rotation order will be available to you before the Conference.

Dress Code:
Dress code for the conference meetings is business casual.

Dress code for the 24th Annual Awards Celebration is dressy for women; suit and tie for men.

Dress code for the Wednesday evening dinner event is resort casual.

All other dress codes can be found on the “Networking” document under each networking activity and on the “Dress Attire” document.

If you have any questions or require additional information call the SEFA office at (800) 628-7332.

See you in California!!