sefansc
March 18 – 21, 2009
The Westin Park Central
Dallas, TX
Meeting Information

Coaching sessions will be held on Thursday, March 19th. In-Depth Training will be held on Friday morning, March 20th. And Featured Product Presentations will be begin on Friday afternoon, March 20th and continue through Saturday morning, March 21st ending at 12:05 pm. All sessions will be held at The Westin Park Central in Dallas, TX.

Registration for the Conference will start at 5:30pm on Wednesday, March 18th at The Westin Park Central and will be followed by a brief meeting and reception where you will meet your Thursday team. After the reception, teams will join their Coaches for dinner. Dinner should be used to review opportunities, successes, or challenges you’ve had with the line you are championing. In this way, your Coach can prepare to address these challenges the next day. You will have dinner with your Friday morning In-Depth Training team after a brief meeting and reception on Thursday night.

On each, the Coaching day and the In-Depth Training day, you will be on a team with approximately 8 — 12 dealer salespeople from different dealerships. You will be trained for 3 hours on Thursday and 1 1/2 hours on Friday morning to become “Champions” of the lines you select. After each training session, you will gather with your team and rotate to view 20-minute presentations by the other coaches and trainers. This format will allow you to not only become a “Champion” of the lines you select but to also learn something about the lines that other dealer salespeople championed.

On Thursday, when you rotate back to your original Coaching room, the SEFA staff will step in to review with your team, in a round table discussion, what you’ve learned. We require that all Champions participate.

When you register, we ask that each attendee select his three (3) top Supplier choices for the Thursday Coaching session and the Friday In-Depth Training session. You can use the product information included with each Supplier selection to help determine the best line for you to champion. Remember only one salesperson from each Dealership for each Supplier. Also, don’t forget, you must include the date you will do a sales presentation at your dealership for the line you Champion during your 3 hour Coaching session on Thursday. Champion Reviews must be completed and submitted NO LATER THAN Wednesday, May 20, 2009. You are NOT required to hold a presentation at your dealership for the line you Champion during your In-Depth Training session.

Featured Product Presentations will begin on Friday afternoon, March 20th at The Westin Park Central and will continue on Saturday morning, March 21st until 12:05 pm. You will rotate as a group with the other attendees from your company or we will group you with other dealer salespeople in order to keep the group sizes consistent. You will meet with at least 17 suppliers, rotating every 25 minutes. No one will be allowed to depart before the presentations end on Saturday afternoon. Make your flight plans accordingly.

When registering, you and anyone else attending from your dealership should select ten (10) top Supplier choices for the Featured Product Presentations. The other seven (7) selections will be assigned by the SEFA office to ensure equal support for all Suppliers. You and anyone else attending from your dealership should make these selections as a group. The group will rotate together.

The dress code for the Conference is business casual. You will be doing a lot of walking when you rotate to all the Coaching and In-Depth Training rooms so we advise you to wear comfortable shoes.